SEO “Search Engine Optimization” is optimizing a website / website page for targeted key words. The main goal is to get that website / website page to the top 10 listings under all major search engines. If your website does not appear on the first page of the search engine under your targeted key words, then you’re missing out on leads and clients to your competitors every day. Facts shows that 85% of sales are generated by search engines and 80% of people don’t look past the first page. So not being in the top 10 under your targeted keywords could really be damaging your sales.
It’s good to have a website and submit it to the search engines but that’s not good enough, if you want customers to find your website. Sure they can pull up your site by typing in your web address but how many potential customers are going to know your web address already? We need to us certain techniques (SEO) to make sure your website ranks high in the search engine results when a customer searches for your kind of business
Example: You own an online store that sells paintball guns and equipment called Paintball Express USA. If you do not optimize the site at all, the only way people will find you if by typing in the web address http://www.paintballexpressusa.com. Now, if your website its optimized correctly for the key terms “Paintball Guns” and "Paintball Equipment” when a person types in either of those terms into a search engine such as Google, Yahoo, etc. Your website will pop up in the search results and depending on how good of a job the company did at optimizing your website you could be the first one listed on the first page.
The Design Process takes part in two Phases. The first phase is Onsite Optimization and the second phase is Offsite optimization. Below are the phases broken down.
Phase 1 (Onsite Optimization): This is where content on the website will need to be reviewed and altered to better suit your targeted keywords.
- SEO Strategy Analyses - This is where we review your competition and perform a breakdown of the custom approach to optimize your website.
- Content Review - We will review your current content to make sure it is visitor focused and keyword efficient
- Keyword Research - Research of your market to find out which keywords and terms will benefit your company the most traffic and cost wise.
- Meta Tags Revision - Reconstructing of all meta tags to make sure they are visitor focused which will include: Meta Tag Description, Title Tag, image Tags and H1 tags.
- Additional Changes (If needed) - If any additional changes will be needed, we will inform you . Example: If you need a new site map or some restructuring.
- Implementation of SEO Changes - The final step in the first phase is to implement all of the Onsite changes needed. If we are not making designing your website we will work with your website designer to make these changes or let our expert web developers implement the changes.
Phase 2 (Offsite Optimization): The most important of the two. The first phase (Onsite Optimization) is important as well but will only get you so far. To get that final push and go long term every website NEEDS relevant incoming links from high ranking, relative sources. This is what will get you your website past all the others and keep you there. With our link building strategy you will: Improve your name / website’s online name, Increase traffic and earn the “trust” of search engines.
- Search Engine Submission: Manually choose and submit the top quality important directories existing.
- Social Networking: Construction of significant social networking profile.
- Reciprocal Linking: Getting your website link on top ranking, significant sites.
- Online Exposure: Writing and online allocation of interesting / relevant content.
- Directory Submission: Manually select and submit the highest quality relevant directories available.
- Blog:Well designed commentary on significant business blogs.
- Article Advertising: Writing and online allocation of applicable topics that relay to your website.